| Objectives |
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| • | Measure
mind share for Montana vs. |
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| competitive
states |
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| • | Determine
interest in visiting Montana |
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| • | Identify
what motivates people to visit |
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| Montana
& its competition |
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| • | Assess
Montana’s current image |
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| • | Recommend
positioning & branding options |
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| for
the state |
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